As per the concept of monotonic preferences, a rational consumer will always demand more quantity of a particular good or service, as he or she will derive greater satisfaction from consuming more.
As per this concept, “more” is always favored as compared to “less”.
When a consumer has to choose between two particular sets of a product, a consumer preference will be monotonic, when he chooses the set which has more quantity of atleast one particular goods, and nothing less than what is in the other sets.
Final Answer:
As per the concept of monotonic preferences, a rational consumer will always demand more quantity of a particular good or service, as he or she will derive greater satisfaction from consuming more.
